Link building is the process of actively acquiring external links that point to your website. In the world of SEO, links act as ‘votes of confidence’ – the more high-quality links there are pointing to a site, the higher Google’s algorithm ranks it. Effective link building is the cornerstone of SEO, directly influencing a domain’s visibility and authority.

A link-building agency provides comprehensive support: from auditing your current backlink profile, through strategy development, to manually acquiring links from high-quality websites. Link-building services include, amongst other things, sponsored articles, word-of-mouth marketing, thematic links and link-building PR activities.

A modern link-building strategy focuses on quality rather than quantity. The most effective methods are:
Creating valuable content (link baiting).
Acquiring relevant links from authoritative websites.
Collaborating with bloggers and publishers (PR link building).
Analysing and acquiring competitors’ links.

When it comes to link building, the price depends on the competitiveness of the industry, the quality of the publishing sites and the scale of the campaign. The cost may include both content creation and the fee for the publication space. Agencies usually offer monthly packages or charge per link acquired.

Instead of searching for ‘links for sale’ on unverified forums, it is worth working with a professional link-building agency that has its own database of verified publishers and ensures a natural increase in backlinks.

To improve your backlink profile, you should first carry out an audit using tools such as Ahrefs or Majestic. You should then remove or disavow toxic links and focus on building links to your site from domains with a high Domain Rating (DR) and relevant subject matter.

In theory, yes, but in competitive industries, SEO rarely achieves a top-10 ranking without link building. Even the best-optimised content needs the backing of the authority that comes from external links (backlinks).

PR link building combines traditional public relations activities with SEO. It involves creating expert commentary, reports or press releases that the media publish organically, linking back to the source. It is the most prestigious way to build a backlink profile.

Thematic link building involves obtaining links from websites covering similar topics (e.g. a link to a furniture manufacturer from an interior design website). Such links have the greatest SEO impact, as they are considered the most natural and helpful to the user.

We distinguish between the following types of links:
Follow – passing SEO power,
Nofollow – supporting the naturalness of the profile,
Sponsored – these are links from, for example, sponsored articles,
Brand links, anchor text with keywords, image links – used in various ways to ensure the security and effectiveness of the campaign.